I received a flyer the other day for a new funky company that had just opened up under my apartment block. It had a bright, typographically designed envelope reading car rental for your trip afar, and be in the draw to win. I usually throw flyers straight into the rubbish, but this one was designed so well, I thought it must come from a company with a cool, fun product so I opened the envelope and decided to book a new yellow mini for a weekend away with a friend. The deal was if you took the vehicle for an extra day, you could have it for half price and be in the draw to win it. I had so much fun that I decided to rent this mini a few times over six months. I got a phone call not long after my trip and was told I was one of ten selected for the final draw. I waited that week with so much anticipation.
Will I win that cool car?
April 28th, 2010 | Travel and Leisure