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When looking online, keep in mind the difference between websites that come up on the first page, known as “organic search results” as opposed to the paid advertisements that appear at the very top of the page, and those in the right hand column of the search results page. The difference between the paid ads and the organic results, is that the paid ads literally pay to appear on that page when a particular search is done. The natural search result is Google telling you that these websites are important and relevant to your search results. Does that mean that a lawyer that pays to advertise on that page isn’t the right one for you? Not at all. Just keep in mind the distinction when doing your search. Ask why that law firm isn’t in the organic search, and why are they only on the paid advertising section. ravel Medical Malpractice Lawyers